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Noticias y novedades sobre IA, marketing digital y Markty
An AI agent harness is the layer around a language model that holds the brief, connects the tools, schedules the work, routes it for approval and measures the result. A chatbot is the model with a text box. Markty AI is built as a harness, which is why its AI employees are not chatbots.
AI can’t read your product photos—so e-commerce product pages need attribute-rich words in HTML to answer real buying questions.
Software buyers no longer start with a search. They ask an assistant for a shortlist and get three names. Here is what decides those three, and why comparison content does most of the work.
Ask an assistant for a lawyer, an accountant or a consultant and the answer often names a person, not a firm. That changes what a professional services firm has to publish, and who has to publish it.
AI assistants are careful about health. They will name a clinic, but only one they can describe without risk. For clinics and wellness brands the work is not becoming visible, it is becoming safe to recommend.
SEO puts you in a list of links. AI visibility puts you in the answer. They share most of their inputs and diverge completely on outcome, which is why this is a both question rather than an either question.
A one-off audit tells you where you stand. A monthly panel tells you whether anything you did worked. Here is the prompt panel, the five columns to record, and how to tell a real change from noise.
Perplexity searches the live web and shows its sources, which makes it the most winnable AI engine for a smaller brand. Here is what the pages it cites have in common, and how to make yours one of them.
Google now answers in three AI surfaces, and each one picks businesses differently. Here is what separates them, how to check where you stand in each, and why Googles AI is the hardest of the engines to influence with content alone.,