Loading...
News and updates on AI, digital marketing and Markty
A one-off audit tells you where you stand. A monthly panel tells you whether anything you did worked. Here is the prompt panel, the five columns to record, and how to tell a real change from noise.
Perplexity searches the live web and shows its sources, which makes it the most winnable AI engine for a smaller brand. Here is what the pages it cites have in common, and how to make yours one of them.
Google now answers in three AI surfaces, and each one picks businesses differently. Here is what separates them, how to check where you stand in each, and why Googles AI is the hardest of the engines to influence with content alone.,
Your name, address, phone, category and hours are the least interesting assets you own and the most consequential. When they disagree across the web, both search engines and AI assistants quietly stop naming you.
A review is a customer describing a specific service, in a specific place, with a specific outcome. That is the most quotable material your business will ever produce, and most of it dies on a profile page.
Ask an assistant for a plumber, a clinic or a cafe nearby and it will name three. It picks from a much narrower set than a search results page, and the things that get you into that set are not the things you would expect.
Local visibility is whether a nearby customer can find you, trust you and contact you in every place they look. Google names three factors that decide it, and only two of them are yours to change.
AI engines read your site, take the fact they need, and credit somebody else. It happens to 62% of citations. Here is why it happens, how to confirm it, and the five fixes that turn a source into a recommendation.
ChatGPT names a business when it can find a sentence saying what that business is, from a source it trusts, on the topic being asked. Here are the seven signals that produce that sentence, in the order worth fixing them.